previous arrow
next arrow

GFK – Training in Market Research for UET young researchers

GFK, one of the world’s leading market research companies, and GFK Verein, focused on university relations, training and professional development for researchers, in collaboration with GFK Albania and the UET Centre have successfully organised an intensive training programme on Market Research for the young researchers at the European University of Tirana. The course aimed at training young researchers on the recent and future developments of market research including quantitative and qualitative research; how to communicate research findings and transform data into insights and then into opportunities.

The trainer of this course, Phyllis Macfarlane is the Global Training Director – Consumer Experiences and the Chairman of GfK NOP in the United Kingdom, with an extensive experience in training of researchers worldwide. GFK Verein intends to support universities, research centres and other institutions worldwide to develop courses and programmes on market research based on the principle that we can only use knowledge if we understand it.

In this light, the European University of Tirana and UET Centre seek to further enhance the capacities of researchers on market research and eventually establish a specific course on Market Research in collaboration with GFK and GFK Albania.

For more on GFK please visit:

For more on GFK Verein please visit:

For more on GFK Albania please visit:

Coverage on MAPO newspaper:




 Strengthen the linkages between the universities and job provider institutions at central and local level.




Improve the theoretical and practical knowledge of master’s students on territory administration, agricultural policies, rural development and innovation as well as their negotiation and participative decision-making skills.



Develop a long term blended research network of EU and Albania researchers on these thematic.




UET Centre intends to contribute towards the progress and democratization of the Albanian society through policy-oriented research projects, capacity building and joint programmes.

Please publish modules in offcanvas position.

Copyright 2019 (c)